Mia the Wildlife Photographer was created to reflect the brand's mission which is that childhood should be an inclusive place, where every child belongs regardless of gender, ethnicity or ability. Mia empowers children to become inspired by wildlife through her packaging elements, her appropriate clothing and her STEAM focused accessories. Mia's got six photo-style collector cards included in the doll box which are inspired by real kids, nature photos submitted by children as part of an international photography competition to encourage fans to get involved in Mia's design. Mia wears a cochlear implant, which is part of her story rather than a focal point; as reflected in the Lottie chapter books. Mia is a collaboration with 'Toy Like Me' a UK non-profit who campaign for diversity in the toy-box and for better representation of disabilities so that differently abled children can see themselves reflected in the toys they play with.
